The Psychology of Successful Mediation (Part I) — Applying Empirical Principles of Influence and Persuasion to Mediation
Psychologists have conducted numerous studies to understand and explain why we are influenced by certain triggers. One of the top names in the field, Robert Cialdini, has distilled this work into six easy-to-understand principles of influence: liking; authority; social proof; reciprocity; consistency; and, scarcity. In this...